Audio

Give voice to your thought leadership

Our audio products make the most of two things: our ability to tell compelling stories; and our understanding of evolving trends in society, business, and technology. They combine journalistic interviews, desk research, and data analysis to deliver stories in an engaging format.

We provide audio content for your thought leadership in a variety of formats, including: audio interviews, audio features, and audio snippet videos.

Created in your brand
Insights-driven
Authoritative voices
Powerful for SEO and accessibility
Optimised for time-pressed audiences

We provide audio content for your thought leadership in a variety of formats, including: audio interviews, audio features, and audio snippet videos.

Created in your brand
Insights-driven
Authoritative voices
Powerful for SEO and accessibility
Optimised for time-pressed audiences

CASE STUDY

WSP: Energy economies

This audio feature brought together leading voices from the local government and energy sectors to examine regional and place-based economic opportunities presented by the energy transition.

To really drive home the place-based focus of the campaign, the audio was designed as a case study of Glasgow's opportunities for economic growth in the transition to net zero.

Case study style audio feature
Soundscaping
Audio snippet videos for social media amplification

Visit the campaign hub

CASE STUDY

Workday: Acceleration Gap / The Workday Podcast

To maximise the exposure of its Acceleration Gap thought leadership campaign, Workday sought to make the most of its existing global podcast community.

We produced this five-part audio series to showcase highlights from the campaign's series of compelling interviews with C-suite executives around the world. Each episode is guest-hosted by FT Longitude and explores a different angle of the research.

This content ranked among The Workday Podcast's best performing episodes in 2022.

Five-part audio series
Published as part of The Workday Podcast
Audio snippet videos for social media amplification

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CASE STUDY

Fujitsu: Uvance

Designed to set the tone for the entire Fujitsu campaign, the audio feature showcases insights from leading senior sustainability experts and thought leaders in order to answer the question: What is Sustainability Transformation?

The Sustainability Transformation mini series allows Fujitsu to delve into some aspects of the subsequent research and cover important topics such as social impact and sustainability reporting.

Audio feature to provide campaign overview
Four-part audio series to provide thematic deep dives
Published and promoted on the FT
Showcased on integrated campaign hub

Visit the campaign hub

CASE STUDY

EY: Quantum Computing

With this campaign EY sought to understand the extent to which UK businesses are ready for a quantum future.

This audio feature, which showcases insights from three experts in quantum computing, was designed to bring the findings from EY's quantitative research to life in a thought-provoking and engaging way.