To increase audience engagement and guide readers to the core PDF report, Baker Hughes launched its new annual Energy Transition Pulse campaign on multiple platforms.

We created an interactive story that is a summary of the report, with interactive findings from the survey. A highlight of the interactive story is the interactive data visualisation, which allows readers to explore data in more depth for regions, years and sectors, and in different formats. Pull-out quotes from prominent interviewees include a photograph and a link to their LinkedIn profile, which helps to bring the text to life.

The interactive story also serves as a landing page to receive people coming from the partner content hub on FT.com.

• Landing page for the report download
• Summary of key findings
• Custom charts (animated & interactive)
• Multi-dimensional interactive data visualisation

Real-time payments (RTP) is helping businesses and individuals to move money faster. U.S. Bank is an early proponent of RTP, and it wanted to raise awareness of the opportunity among its client base.

Our wide-ranging campaign started with a strategy exercise that helped U.S. Bank to find the best way to approach the campaign and its themes. Then we carried out a survey of 1,000 senior finance leaders in the US that gave us unique and interesting insights into RTP and its opportunities. The campaign output revolves around an online interactive story, which links to deep-dive articles and a full PDF report. A social media bundle and animated videos help to activate the campaign.

• Interactive hub
• PDF report
• Articles

The Hybrid IT campaign was the latest in our deep partnership with Fujitsu. Initially designed as a follow-up to a previous campaign that explored security, we designed Hybrid IT to provide Fujitsu with industry-leading thought leadership that explores best practices in the hybrid IT world.

A short, seven-question survey underpinned the campaign and was supported by in-depth interviews with subject-matter experts. The output of the campaign centres around a designed report and interactive hub, supported by a range of articles and audio output.

• Audio output
• In-depth, expert interviews
• Interactive hub

Human-centric approaches to infrastructure design are benefiting transport providers, society and the environment. With this campaign, WSP Digital sought to explore how digital technologies and processes are revolutionising construction and infrastructure and enabling the UK's transport leaders to adopt a human-centric approach to infrastructure projects.

We conducted a series of qualitative interviews with transport and infrastructure leaders from across the UK. Insights from this research have been brought to life by an interactive story that makes the most of a variety of written and audio content, along with a set of social media graphics.

• Custom illustrations
• Interactive charts
• Audio interviews
• PDF report
• Social media graphics
• Infographic

Innovation at product engineering companies has never been more important - or more complex. NI is well known for its product testing capabilities but wanted to raise its profile by highlighting the importance of connected product data strategies for driving competitive advantage.

Our multi-asset campaign began with a strategy sprint that identified a new audience for NI - a bold move that recommended elevating the content to target corporate decision makers over the usual test audience. Once we had secured buy-in across the organisation, we conducted a survey of 300 decision makers in US companies and 10 insightful qualitative interviews and used the insights to create a wealth of content. A 2,000-word interactive story stood front and centre, with spin-off content including six thematic articles, two infographics, an audio interview and a sales-enablement deck.

• Working within the clients Foleon space
• Tutorials and guidance for the client
• Custom charts (static, animated and interactive)
• Digital magazine/editorial approach