NAVIGATING OUR FUTURE

A study produced by FT Longitude for

THE PRIVATE WEALTH IN DIGITAL ASSETS STUDY 2022

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Overview Landscape Sentiments People Outlook

NOW IS THE TIME

Why the world needs to learn about digital assets

digital asset

/ˈdɪdʒɪt(ə)l/ ˈasɛt/

A digital asset is anything that is created and stored digitally, is identifiable and discoverable, and has or provides value.

HOW DO WE DEFINE DIGITAL ASSETS?

Download Report
Download Report

NAVIGATING OUR FUTURE

THE PRIVATE WEALTH IN DIGITAL ASSETS STUDY 2022


Overview

NOW IS THE TIME

Why the world needs to learn about digital assets

digital asset

/ˈdɪdʒɪt(ə)l/ ˈasɛt/

A digital asset is anything that is created and stored digitally, is identifiable and discoverable, and has or provides value.

HOW DO WE DEFINE DIGITAL ASSETS?


About the study

The Private Wealth in Digital Assets Study 2022 aims to better understand the perceptions and behaviours of investors towards digital assets.

The study, commissioned by Matrixport, is produced by Longitude, the specialist research and content marketing division of the Financial Times Group. It shares insights into the attitudes and investment strategies investors have in the digital assets space.

The study engaged 1500 investors across single and multi-family offices, High Net Worth Individuals (HNWI) and Mass Affluent individuals (MAI), and conducted in-depth interviews with key industry stakeholders across five different countries during a unique year — Investor sentiments towards digital assets were largely positive at the start of 2022. However, towards the middle of the year investors were confronted with a gloomy economic outlook at the start of the crypto winter.

This study aims to examine the current landscape and the future outlook for the digital asset class.

Learn about our research

Regional insights

United Kingdom: Investors in this region, while more conservative than their Asian counterparts, displayed increasing levels of interest in digital assets despite the market crash earlier this year. The proportion describing themselves as moderately to highly interested rose from 20% to 50% after 12 May 2022.

Hong Kong: Investors displayed strong levels of interest pre-crash (56% describe themselves as having ‘moderate to high interest’) and this figure rises to 67% following news of the volatility.

Singapore: Overall, interest levels in digital assets increased significantly (from 53% to 88%) post-crash, highlighting that this country sees opportunities despite the turbulence.

Australia: Interest levels show that Australian investors were undeterred by the crash, with 24% of those surveyed prior to May 12 describing themselves as moderately to highly interested compared with 64% of those surveyed after.

Taiwan: Two-thirds of all respondents in this country describe moderate to high interest in digital assets, and most were surveyed post-crash.


Bullish on crypto

Institutional players in traditional finance have continued to take an interest in digital assets, with more banks integrating cryptocurrency trading into their platforms and traditional fund managers successfully raising cryptocurrency funds.

July marked the strongest month of crypto fund inflows in 2022. Digital asset investment products saw inflows of $474 million, which reversed the massive outflows of $481 million in June.

While the global cryptocurrency markets cap has slipped to $1 trillion from its peak of $3 trillion roughly six months before the crypto winter, interest in digital assets has continued.

Bitcoin, the world’s biggest cryptocurrency, has mirrored the sharp fluctuations in traditional markets this year, highlighting the tightening link between cryptocurrencies and mainstream financial assets as more professional traders enter the digital finance arena.

In a bear market, we expect to see outflows in crypto. It is interesting to to note that the outflows relative to other assets were not outsized.

Eugene Lim

Head of Private Wealth

Interest in digital assets

0%

72% of investors are moderately or highly interested...

0%

however, only 54% have invested in the past year


About the study

The Private Wealth in Digital Assets Study 2022 aims to better understand the perceptions and behaviours of investors towards digital assets.

The study, commissioned by Matrixport, is produced by Longitude, the specialist research and content marketing division of the Financial Times Group. It shares insights into the attitudes and investment strategies investors have in the digital assets space.

The study engaged 1500 investors across single and multi-family offices, High Net Worth Individuals (HNWI) and Mass Affluent individuals (MAI), and conducted in-depth interviews with key industry stakeholders across five different countries during a unique year — Investor sentiments towards digital assets were largely positive at the start of 2022. However, towards the middle of the year investors were confronted with a gloomy economic outlook at the start of the crypto winter.

This study aims to examine the current landscape and the future outlook for the digital asset class.

Learn about our research

Regional insights

United Kingdom: Investors in this region, while more conservative than their Asian counterparts, displayed increasing levels of interest in digital assets despite the market crash earlier this year. The proportion describing themselves as moderately to highly interested rose from 20% to 50% after 12 May 2022.

Hong Kong: Investors displayed strong levels of interest pre-crash (56% describe themselves as having ‘moderate to high interest’) and this figure rises to 67% following news of the volatility.

Singapore: Overall, interest levels in digital assets increased significantly (from 53% to 88%) post-crash, highlighting that this country sees opportunities despite the turbulence.

Australia: Interest levels show that Australian investors were undeterred by the crash, with 24% of those surveyed prior to May 12 describing themselves as moderately to highly interested compared with 64% of those surveyed after.

Taiwan: Two-thirds of all respondents in this country describe moderate to high interest in digital assets, and most were surveyed post-crash.


Bullish on crypto

Institutional players in traditional finance have continued to take an interest in digital assets, with more banks integrating cryptocurrency trading into their platforms and traditional fund managers successfully raising cryptocurrency funds.

July marked the strongest month of crypto fund inflows in 2022. Digital asset investment products saw inflows of $474 million, which reversed the massive outflows of $481 million in June.

While the global cryptocurrency markets cap has slipped to $1 trillion from its peak of $3 trillion roughly six months before the crypto winter, interest in digital assets has continued.

Bitcoin, the world’s biggest cryptocurrency, has mirrored the sharp fluctuations in traditional markets this year, highlighting the tightening link between cryptocurrencies and mainstream financial assets as more professional traders enter the digital finance arena.

In a bear market, we expect to see outflows in crypto. It is interesting to to note that the outflows relative to other assets were not outsized.

Eugene Lim

Head of Private Wealth

Interest in Digital Assets

0%

72% of investors are moderately or highly interested...

0%

however, only 54% have invested in the past year


Insights discovered

Disillusioned by traditional finance

More than half of sophisticated investors are turned off by traditional finance.

Interest in digital assets is at a high

Nearly two-thirds of experimental investors expect that most assets in the future will be digital.

Regulation gives confidence in mitigating fears

39% of sceptical investors say that internationally coordinated regulation would increase their confidence to invest in digital assets.

Sentiments
Outlook
Landscape


Insights discovered

Disillusioned by traditional finance

More than half of sophisticated investors are turned off by traditional finance.

Sentiments

Interest in digital assets is at a high

Nearly two-thirds of experimental investors expect that most assets in the future will be digital.

Outlook

Regulation gives confidence in mitigating fears

39% of sceptical investors say that internationally coordinated regulation would increase their confidence to invest in digital assets.

Landscape

Investor archetypes

The study discovered three types of investors based on similarities across their behaviours and personalities.

Sophisticated investors

A strong interest in digital assets and have more than 25% of their portfolio invested.

Experimental investors

Moderately interested in digital assets and have up to 25% of their portfolio invested.

Sceptical investors

No interest in digital assets and 0% of their portfolio invested.






Investor archetypes

The study discovered three types of investors based on similarities across their behaviours and personalities.

Sophisticated investors

A strong interest in digital assets and have more than 25% of their portfolio invested.


Experimental investors

Moderately interested in digital assets and have up to 25% of their portfolio invested.


Sceptical investors

No interest in digital assets and 0% of their portfolio invested.


People see value in decentralised finance and in internet networks built on the blockchain. They are excited about the future of gaming, and about social networks being built on the blockchain. That’s what is fundamentally different this time around.

Adam Goldberg

Co-Founder, venture capital firm Standard Crypto

Digital assets: A venture capitalist’s perspective

We sit down with Adam Goldberg, the Co-Founder of Standard Crypto, to explore the risks, rewards, and regulatory hurdles that could lay ahead in the world of crypto.

00:15 Digital Assets - are they worth investing in?

01:44 Is now the time to invest?

02:17 Market cycles and the current landscape

04:44 Freedom from traditional finance

07:22 Speculation vs long-term investment

10:11 The role of the regulator

12:55 Where are digital assets heading next?


People see value in decentralised finance and in internet networks built on the blockchain. They are excited about the future of gaming, and about social networks being built on the blockchain. That’s what is fundamentally different this time around.

Adam Goldberg

Co-Founder, venture capital firm Standard Crypto

Digital assets:

A venture capitalist’s perspective

We sit down with Adam Goldberg, the Co-Founder of Standard Crypto, to explore the risks, rewards, and regulatory hurdles that could lay ahead in the world of crypto.

00:15 Digital Assets - are they worth investing in?

01:44 Is now the time to invest?

02:17 Market cycles and the current landscape

04:44 Freedom from traditional finance

07:22 Speculation vs long-term investment

10:11 The role of the regulator

12:55 Where are digital assets heading next?


Landscape:

Digital assets at a glance

Understanding the evolving landscape of digital assets

Sentiments:

Building trust and legitimacy

How digital assets as an asset class is moving into the mainstream

People:

Explore investment behaviours

What kind of investor are you?

Outlook:

What the future looks like

Why more education will unlock the digital future

Article:

Traditional finance is jumping into crypto

Why investment from established finance players is driving confidence

Article:

Why the digital assets industry should welcome regulation

Governing rules are an essential step on the journey to financial legitimacy

Article:

How will the internet infrastructure of the future drive digital assets investment?

Web 3.0 is bringing exciting investment opportunities


ALL RIGHTS RESERVED © 2022 Matrixport Privacy Policy | Terms & Conditions


Landscape:

Digital assets at a glance

Sentiments:

Building trust and legitimacy

People:

Explore investment behaviours

Outlook:

What the future looks like

Understanding the evolving landscape of digital assets

How digital assets as an asset class is moving into the mainstream

What kind of investor are you?

Why more education will unlock the digital future


Article:

Traditional finance is jumping into crypto

Article:

Why the digital assets industry should welcome regulation

Article:

How will the internet infrastructure of the future drive digital assets investment?

Why investment from established finance players is driving confidence

Governing rules are an essential step on the journey to financial legitimacy

Web 3.0 is bringing exciting investment opportunities


ALL RIGHTS RESERVED © 2022 Matrixport | Privacy Policy | Terms & Conditions