PEOPLE AND COMMUNITY
Why communities are important
A sense of personal security, good transport and digital literacy are key to participating in the local community.
89% of people worldwide say that feeling safe and secure is important to be able to participate in the local community
But just 76% say they feel this way
84% say that affordable services and facilities are important
But only 68% have access to such services
12% say they feel excluded from their community, or worry about feeling excluded, because of their income/wealth
89% of people worldwide say that feeling safe and secure is important to be able to participate in the local community
But just 76% say they feel this way
84% say that affordable services and facilities are important
But only 68% have access to such services
12% say they feel excluded from their community, or worry about feeling excluded, because of their income/wealth
Asia Pacific (APAC) values community the most
People in the APAC (Asia Pacific) region are more likely to say that participating in a wider community is important to wellbeing, compared with people in EMEA and the Americas. They are also the most likely to say they are part of a wider, reciprocal community.
This could be due to Asian countries, such as India, having a culture that is strongly centred around groups, such as family, religious and geographical communities. Our research shows that India is the country that values participating in a wider community the most.
“If I look at the people who are in my periphery and they have more than me with respect to material goods or income, I'm likely to feel less prosperous. If I look at the people who are around me and they have less, I’m likely to feel more prosperous.”
Asia Pacific (APAC) values community the most
People in the APAC (Asia Pacific) region are more likely to say that participating in a wider community is important to wellbeing, compared with people in EMEA and the Americas. They are also the most likely to say they are part of a wider, reciprocal community.
This could be due to Asian countries, such as India, having a culture that is strongly centred around groups, such as family, religious and geographical communities. Our research shows that India is the country that values participating in a wider community the most.
“If I look at the people who are in my periphery and they have more than me with respect to material goods or income, I'm likely to feel less prosperous. If I look at the people who are around me and they have less, I’m likely to feel more prosperous.”
Feeling safe and secure is key to participating in the local community
How important are each of the following in determining your participation in the local community, and to what extent do you have each of them today?
Feeling safe and secure
89%
76%
Being able to travel easily
86%
76%
Being digitally literate
84%
85%
How affordable services and facilities are
84%
68%
Democratic values and processes
81%
70%
Respect for minority groups
79%
71%
Wealth equality
79%
70%
Having access to community space and facilities, such as town-halls, youth centres, leisure centres
76%
74%
Feeling safe and secure
Being able to travel easily
Being digitally literate
How affordable services and facilities are
Democratic values and processes
Respect for minority groups
Wealth equality
Having access to community space and facilities, such as town-halls, youth centres, leisure centres
Explore further
What are the components of a good quality of life? Do people around the world have a good quality of life?
We explore what employers can do to improve the wellbeing of their workers, and how access to education and personal development makes a difference.
The findings across these three pillars point to some clear recommendations for how business leaders and policymakers can improve citizens’ prosperity and wellbeing – today and in the future.
Banco Santander (SAN SM, STD US, BNC LN) is a leading commercial bank, founded in 1857 and headquartered in Spain. It has a meaningful presence in 10 core markets in the Europe, North America and South America regions, and is one of the largest banks in the world by market capitalization. Santander aims to be the best open financial services platform providing services to individuals, SMEs, corporates, financial institutions and governments. The bank’s purpose is to help people and businesses prosper in a simple, personal and fair way. Santander is building a more responsible bank and has made a number of commitments to support this objective, including raising €220 billion in green financing between 2019 and 2030. In the first half of 2023, Banco Santander had €1.25 trillion in total funds, 164 million customers, 9,000 branches and 212,000 employees. www.santander.com
The information presented throughout the site is the result of a survey of 17,000 people from 15 countries, carried out by FT Longitude. This site is hosted on the Foleon platform, and Foleon's cookie policy and privacy policy apply.